If you didn’t think EDM was a part of mainstream culture yet, this deal will change your mind. Apparently Ralph Lauren Denim & Supply Co. has tapped popular house DJ Tim Berg (better known as Avicii) to be the face of their new campaign. With a video set to be released via DenimAndSupply.com this summer, this is a huge step for all electro-fashionheads as the two scenes continue to merge in a way that we’ve never scene before. I really hope the parachute pants don’t return for this one.


